Front-Line Training for Bottom-Line Results

Our training puts easy-to-use strategic skills where they matter most—on your organization’s front lines.

The people on your organization’s front lines, especially your salespeople, are increasingly under competitive attack. Their everyday decisions are increasingly the key to your organization's success. How can you help them make better competitive decisions faster and more confidently? You can have them trained the classical science of front-line strategy from Sun Tzu's The Art of War.

This competitive strategy is easy to use. Its value is in inspiring creative ideas, new approaches, and seeing new opportunities. On the business battlefield, it works one person, one meeting, and one situation at a time. Sun Tzu's system offers a powerful perspective in a business world that is increasingly lost in process. If your people want more valuable perspectives rather than more detailed processes, this is the training they are looking for.

For over 2,500 years classical strategy has provided a powerful picture of competitive systems. It also offers a simple, scalable model for understanding complex, detailed situations. The additional perspective it provides makes day-to-day decision-making clearer and easier. More importantly, it generates powerful insights into how progress can be made quickly and easily in difficult situations.

Classical front-line strategy improves leadership throughout your company but it is especially critical for your sales staff. Once your people are trained in standard sales processes and selling techniques, front-line strategy gives them the ability to use those processes and techniques more effectively, creatively, and confidently. If you want your salespeople to be taken seriously by serious business people, this strategic training provides what no other sales training can. 

The science behind our training is history’s most proven form of strategic positioning, going back 2,500 years to Sun Tzu’s The Art of War. To learn what we teach in more detail and why it is invaluable read more about the science of strategy here.  After going through our program, your people can become certified strategy professionals. As certified strategy professions, they can describe competitive situations in a insightful, precise ways and choose or propose responses based on a deep knowledge of what works in competition.

How strong are your people’s current strategic skills?
Our assessment tools uncover the costly gaps in their knowledge of basic that are damaging your competitive responses.

We train groups to build individual skills.
We tailor our programs to your organization’s specific strategic needs. Our instructional design goals and methods focus sharply on your people’s real-world needs to make our programs uniquely exciting.

Bottom-line results
The Science of Strategy Institute is the world leader in training organizations in front-line strategy. Read some examples of what our corporate customers say about us.