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Our training clients include:
Arranging Own Seminars
What is the opportunity? If you have access to local publicity, or understand advertising, or have enough contacts with various affiliated and unaffiliated organizations, you may be able to fill up a room of people who want to hear you speak either for free, where you sell products, or for a fee.
Why are your own seminars important? If you master the art of producing your own seminars, you can become independent of event promoters, maybe working with other speakers and bringing them into your event.
Where do you find these opportunities? In your wallet. Rooms at hotels, convention centers, and some restaurants costs $500-$700 dollars. Allow another $1,000 for catering and equipment. Sometimes catering will give you the room for free in a hotel if you buy enough food. This is a win-win. You get more catering for the money and nothing attracts people like free food.
How do you invite people to hear you speak? The best methods are free: publicity and joint ventures with local organizations. Publicity on local radio is especially important, but you can get free publicity in local papers as well. If you develop a track record that shows that this method works in your market, you may be able to afford advertising these events. Every dime you spend increases the risk of failure.
You can also arrange partnerships with local businesses, such as real estate agencies, that might have large mailing lists and want to get a crowd of people together and can use your talk on strategy as a draw.
How do you make money? Fees can range from free (to get a volume of people to sell to) to over a hundred dollars per attendee to create a sense of value. Generally, it is better to choose either free or high priced, otherwise people do not make your session. People show up for a free event or a expensive event but tend to get sidetracked from a mid-priced event. The higher the price, the more marketing costs and the longer the time frames that are required for getting registration.