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Our training clients include:
Climbing the Speaking Ladder
Speaking engagements are more
plentiful and easier to get at the lowest levels. They are rarer and the market
is much more competitive at the highest levels. Interestingly, however, there is
money to be made at every level. You want to start at the lowest level for a lot
of practical reasons, but the goal is not to move to the highest levels. The goal
is to develop your own unique sweet spot in the speaking marketplace.
In exploring these organizations, we are going to look at five questions: What is the opportunity? Why are affiliated organizations important? Where do you find these groups? How to you get invited to speak? How do you make money?
None of these opportunities should be considered “disposable.” Whenever you speak, you want to get invited back again and again, year after year. As you move up the ranks, you may not be able to continue to work the lower levels, but you never abandon a position at a lower level until your position at a higher level is secured.
We explore ten different types of customers; each is a higher level as you rise through the ranks of speaking.
To contact these groups, refer to our Idea List for finding engagements and our list of conference and convention centers.