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The Expert Strategy: The Components of Success

Start here to understand your path in building your speaking and training business.  This section describes the six levels of Institute trainers and the steps you must perform to to move from one level to the next. This path is literally a roadmap to success in developing your position.

This section provides you with your training products, and initial marketing.  These presentations flesh out the principles of strategy into a series of shows. We offer both basic presentation templates and audios  of sample presentations for you to copy.

Your expertise is only valuable if it can make you money. In this section we explain 1)  how to sell products profitably from your first presentation on, 2) how to create you own books, audios, and videos profitably. This is where you get to take advantage of our experience and resources as a successful publisher.

Speaking must be combined with a system for getting free publicity in your local market. To take advantage of this publicity and your speaking, you also need a professional web marketing system  for creating a selling machine for promoting your services and you products. We give you what you need.

Resources for giving quotes for presentations, questionnaires for customizing presentations, speaking brochures, and more.

Resources for understanding the various levels of organizations that regularly need speakers and the links to contact information for finding those organizations in your area.