The Institute’s Responsibilities
Organizational Overview
The Institute’s
Role
The Role of All
Trainers
Master
Trainers
Independent Trainers
Apprentice Trainers
Before you get involved with the Institute as
one of our trainers, at any level, you should understand our role.
The Institute is primarily a licensing
organization and publishing company. It provides the core functions that
are impractical or expensive to duplicate in every local area. It is
responsible for standardizing materials (courseware, workbooks, videos, etc.),
communicating information and leads, and supporting local sales efforts.
It physically manufactures and distributes all physical products (books,
workbooks, courseware, tests, CDs, DVDs, brochures, etc.) worldwide.
The Institute maintains the corporate web site,
which links to its local Master Trainer web sites. It handles web sales for
physical products shipped within the United States and operates all on-line training sites. It
owns the Science of Strategy brand identity. It directly licenses all trainers.
It pays royalties to trainers who develop new courses and tools. It registers
and certifies individuals who have completed training and maintains the
central certification database.
The Institute will host regular meetings for
its trainers. These meeting will introduce existing trainers to new products and
programs and gather feedback from trainers regarding the future direction of
the organization. Separate train-the-trainer sessions will be held at these
meetings for new Master and Independent Trainers.
The Institute plays no role in managing
trainers or the training organization at any level. We provide product and
support.
We do not provide training to compete with our trainers. Gary Gagliardi
makes a limited number of personal presentations, usually at large corporate
events, often to test materials, but we do not market this as training.
Ideally, most of Gary’s presentation will be to support the sales efforts of
trainers, who have the time to get involved with specific customers on an
ongoing basis.
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