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Our Training Program

Training Program Overview
Two Hours On the Front Lines
One Day On the Front Lines
Every Day On the Front Lines

Two Hours On the Front Lines of Strategy

Our two-hour sessions enable your people to see their strategic role in an entirely new way. These sessions can be designed for medium-sized (50–100 people) to large (100-plus people) audiences. These programs come in a variety of "flavors," for different front-line groups: sales, marketing, customer support, etc.

In these sessions, we want to give your people an overview of how to use the tools of strategic analysis—not only to understand their current strategic position but to analyze how that position changes over time. We then teach them the four steps that Sun Tzu teaches for advancing a position. We show them how they can use this “progress cycle” to continually improve the key elements of their position.

We usually make these presentations to an organization’s employees (often their sales and marketing people) or to an association’s members. 

This analysis training has two goals:

• The first goal is to excite the members of the audience about how easy it is to use better strategy in their day-to-day decision-making.

• The second goal is teach your people how to leverage the existing elements of their position to improve your organization’s strategic position.

The slide shows we use in these training sessions delve more deeply into illustrating strategic concepts and their interrelationships. We use bullet points addressing your group’s specific strategic situation.

During these sessions, we want our audiences to participate. We poll them as a group and then ask specific questions of individuals to highlight the challenges of making good strategic decisions.  Then we explain how Sun Tzu’s The Art of War addresses these issues.

Before preparing a strategic analysis session, we have to discuss the audience’s strategic challenges with a number of people involved in the event. Generally we talk with the event organizer and to several typical attendees. In preparation, we ask a series of questions regarding the following:

• Your company’s or association’s core philosophy

• The changing conditions in your business environment

• The nature of your marketplace

• The decisions that attendees must make

• The different methods used by attendees to do their jobs

In the end, an extended session should

1. excite your people about thinking more strategically,

2. teach them how to use the five key factors to continually analyze their changing position,

3. train them to use the four steps of the progress cycle to improve their strategic position more consistently, and

4. instill in all attendees the desire to improve their understanding of strategy and the quality of their strategic decisions.

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